Mar 19th, 1984
by John Donovan.
Extracts from an article published in a SHELL IN-HOUSE MAGAZINE: PAGES 20/21: March? 1984
THE FINALE
In an interview with Ken Danson, Manager of Shell Retail’s Sales Development Unit, we review the recently ended promotion. Did it come up to expectations? What will happen next?
KEN DANSON, Manager of Shell Retail’s Sales Development Unit, was responsible for getting Make Money into a state of lift off, and his was the desk on which, when there were problems, the busk stopped. How, then, does he feel about it – now that it’s over? Did it have the desired effect? · read more
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Mar 1st, 1984
by John Donovan.
The 1984 version of the famous Shell Make Money campaign has set alight the battle among the petroleum companies, and could lead to a renewal of the sort of promotional campaigns that were so familiar in the late 1960s.
shellplc.website and its sister non-profit websites
royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and
shell2004.com
are owned by
John Donovan. There is also a
Wikipedia feature.