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July, 1995:

John Donovan on Lucky Numbers

Incentive Today • July/August • 1995

The National Lottery has brought benefits to the promotional business, but there could be changes ahead given that the public is dissatisfied with the way it is being handled. Olivene Murray reports

EXTRACT FROM THE ARTICLE: 

John Donovan, managing director of Don Marketing, which produces a range of scratch-card games for on-pack promotions, also believes that the National Lottery has helped increase the popularity of scratch cards. But printer’s errors are a nightmare for scratch card producers, he admits. One of the horror stories he relates is when the Daily Mirror published an incorrect combi­ nation of ‘called numbers’ for its bingo-type game and left thousands of readers thinking they had won the game. read more

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