More than a hundred books contain references to the Donovan’s, Don Marketing, or their Shell related websites, including royaldutchshellplc.com and shellnews.net
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Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
Extracts from the chapter entitled “Reputation Loss” page 20:
One such empowered activist is arch Shell critic Alfred Donovan. No one was more surprised than Royal Dutch Shell PLC to learn that this 88-year-old British army veteran had purchased the Internet domain name www.royaldutchshellplc.com. The gadfly Donovan was a well-known, though underestimated, critic of the company. By acquiring the domain name, Donovan obtained the perfect platform to voice his criticisms of the oil giant. Who would have thought a decade ago that such an unlikely individual could stand up to a corporate powerhouse, waging a war of words against one of the world’s largest companies?