Havas is putting on its best shoes to dance with the devil. As Havas contemplates further embedding itself in Shell’s oily embrace, it risks not just its reputation but its very soul.
Posted by John Donovan: 8 Feb 24
In an epic tale of irony that could only be concocted in the corridors of corporate wizardry, Paris’s own Havas is putting on its best shoes to dance with the devil. Yes, the communications titan, under the spellbinding leadership of Yannick Bolloré, is eyeing a shiny new PR contract with Shell, the poster child for greenwashing and environmental love letters that somehow always end up in the trash.
Deep inside the grapevine, whispers from DeSmog have revealed that Havas, along with its London-based arm H/Advisors, is gearing up to polish Shell’s tarnished halo. Because, apparently, what’s a little environmental degradation among friends? And let’s not talk about the estimated 41.9 million euros Shell splurged on U.S. advertising in 2023 alone. Chump change for a makeover, right?