News and information on Shell Plc
1984 Shell Make Money Game Created And Supplied By Don Marketing
Shell Bruce’s Lucky Deal Promotional Game Created And Supplied By Don Marketing
Extracts from the ebook “John Donovan, Shell’s Nightmare” (now available on Amazon websites globally)Extract begins
LEADING THE WORLD IN PROMOTIONAL GAMES
The above bold claim, made in numerous whole page advertisements in trade magazines, was legitimate. To the best of my knowledge, no company before or since has devised such a wide range of innovative promotional games.
I authored articles about promotional games for magazines such as Marketing Week and have acted as an expert witness in court cases relating to promotional games.
We had business dealings with the major US TV networks. Following negotiations in New York and London with NBC Senior Vice President, Steve Sohmer, I signed an agreement for a joint NBC/Don Marketing project with Ray Timothy, President of NBC Television. Lars H Lenck, President of Don Marketing USA, a former Chevron analyst, was also a signatory to the contract.
John Chambers has left Don Marketing and game cards to set up a new sales promotion operation for the world’s sixth largest ad agency
John Chambers (above) Pages 12/13 article, Promotions & Incentives February 1986 issue
Promotions & Incentives February 1986 (PDF)
John Chambers (right) has left Don Marketing and game cards to set up a new sales promotion operation for the world’s sixth largest ad agency
Burnett’s new ‘interaction’
LEO BURNETT is the latest advertising agency to establish its own separate sales promotion operation, and the fourth new London-based SP agency to open within the last twelve months.
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
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